Statistics – Entrepreneur Nut

93 Blogging Statistics You Need To Know About (2024)

Steve West — Wed, 23 Mar 2022 12:56:43 +0000

Blogging has become hugely popular over the last few years. Whether you’re just getting started or have been blogging for several years, it’s imperative to pay attention to the trends.

These numbers, facts, and blogging statistics will help you understand the state of blogging and whether it’s worth your time and money.

These statistics will also shed light on what bloggers think about affiliate marketing, and how much they money make. You’ll also get a clear picture of how much time you need to blog in order to have success, and what areas you should pay attention to.

Let’s get to it!

Affiliate Marketing Trends (please list 10 new trends here for 2021-2022)

Articles and blogs account for almost 40% of affiliate publisher income in the United States alone. (19)

Over 84% of publishers participate in affiliate marketing. (21)

A staggering 94% of publishers participate in two or more affiliate programs. (21)

39% and 20% of bloggers use 3 or more and 5 affiliate marketing programs, respectively. (21)

In the previous years, content created by affiliates has increased by 175%, while revenue created by publishers has gone up by 240%. (54)

Blogging is used by over 65% of affiliate marketers to drive visitors. (55)

76% of publishers say one of the best advantages of affiliate marketing is that it makes monetizing their websites and content much easier. (56)

65% of publishers say the top benefit of affiliate marketing is that it increases revenue. (56)

Affiliate marketing is the number one source of revenue for 34% of publishers with fewer than 5,000 unique monthly views. (56)

51% of publishers with over 100,000 unique monthly views have been using affiliate marketing programs for more than five years. (56)

65% of the smaller publishers with less than 5,000 unique monthly views have been using affiliate marketing for more than 2 years. (56)

Blogging Growth Statistics

In 2020, the number of bloggers in the United States was estimated to be 31.7 million, which was over 10% of the population. (3)

86% of companies produce blog content as compared to other formats. (14)

Every month, WordPress users create over 70 million new posts and 77 million new comments. (7)

Analysts said that content marketing would be worth $412.88 billion by 2021. (62)

Blogging Income Statistics

Of 1000 interviewed bloggers, 35% said they’ve been earning more since the start of COVID-19. (15)

1 in 3 bloggers monetizes their blogging activities, and 10% of them earn more than $10,000 per year. (15)

Only 13% of bloggers earn enough to make a living out of blogging. However, at least 24% of bloggers make $100 – $1000 per month. (15)

According to Glassdoor, a blogger in the USA makes about $64,628/ yr. Part-time bloggers make about $42 an hour on average. (18)

Influencer marketing is a $5 to $10 billion industry. (41)

Blog Length and Frequency Statistics

Long-form blog posts generate 9 times more than short-form blog posts. (31)

In a 2021 online bloggers survey, 22% of those interviewed said that they publish blog posts on a weekly basis. Only 2% of those interviewed said they published on a daily basis. (9)

Short articles of less than 3,000 words ranked third among the B2B content assets that generated the best results in 2021. (13)

According to Internet Live Stats, at least 2.5 billion blog posts are published globally each year, translating to 6,912,000 blog posts per day and 4,800 blog posts per minute. (15)

According to a survey of more than 1000 bloggers, 46.50% of them say they have been writing more since the start of COVID-19. 55% of bloggers also said they gain more traffic from writing more. (15)

According to HubSpot data, the optimal length of a blog post should be 2,100 to 2,400 words. (20)

In 2019, the length of the 50 most read HubSpot blog posts was about 2,330 words. (20)

The average length of blog posts is between 1,500 and 2,500 words. (26)

B2B businesses that publish blog posts over 11 times each month receive as much as 3 times the amount of traffic than those that blogged one time or less each month. (27)

B2C organizations that publish blog posts more frequently than 11 times each month received more than four times the number of leads compared to those that only published 4-5 articles each month. (27)

Businesses publishing 16 articles or more blog articles per month receive roughly 3.5 times the traffic volume compared to companies publishing 0 to 4 posts per month. (27)

Bloggers that post on a daily basis receive 5 times the traffic of those who don’t. (28)

Tuesdays and Wednesdays are the most effective days to publish article content, while the optimal time of day to post blog content is between the hours of 9:30 am – 11:00 am USA Eastern Standard Time. (29)

The peak time for blog reading is 10:00 am. (30)

Bloggers that publish posts of 2,000 words or more are considerably more likely to achieve excellent results. (32)

Blogging Content Statistics

According to a 2019 bloggers survey, 77% of respondents claimed to have published a how-to-article in the preceding 12 month period, making how-to-articles the most popular genre of blog content. (1)

News and trend articles came in second, with 49% of responding bloggers claiming to have created content in this category in the previous year. (1)

According to a 2019 blogger survey, 26% of respondents incorporated video content into their posts. 93% of respondents stated they included images in their blog content, making images the most popular type of element used in blog content. (2)

Quality content can increase traffic to a blog by up to 2,000%. (51)

More than 60% of content marketers repost the same content on social media. (52)

Photographs of actual people convert at a 35% higher rate than stock photos. (53)

Blog Headlines Statistics

Odd-numbered listicle headlines outperform even-numbered ones by 20%. (22)

Headlines with eight words had a 21% better click-through rate than the average title. (22)

Titles containing 6-13 words generate the highest and most regular traffic. (14)

Emotional headlines are more likely to be shared. (24)

36% of blog readers prefer list-based headlines. (23)

Headlines with the term “photo(s)” performed 37% better than headlines without this phrase. (25)

Tweetable headlines or headlines with 120 to 130 character range have the highest click-through rate, according to an analysis of 200,000 tweets with links. (25)

On average, headlines with 8–12 words get the most Twitter shares. (25)

Blogging SEO Statistics

Google has a 92.01% search engine market share followed by Bing 2.96%, Yahoo 1.51%, and Baidu 1.17%. (8)

Content development is rated as the most successful SEO approach by 72% of internet marketers. (35)

At least 5% of bloggers don’t utilize analytics. (45)

According to 50% of marketers, the primary KPIs for measuring the success of SEO initiatives are keyword ranking and organic traffic. (14)

Only 38% of bloggers improve old content. (44)

According to 34% of bloggers, upgrading content produces significant results. (44)

A search engine is the starting point for 68% of online experiences. (46)

Google doesn’t send organic search traffic to 90.63% of pages. (47)

In a typical year, only 5.7% of pages rank in the Top 10 search results for at least one keyword. (48)

The average top-ranking page also appears in the top 10 search results for about 1,000 other relevant keywords. (49)

Blog Marketing Statistics

In a 2021 study that surveyed bloggers, 90% said they use social media platforms to attract more traffic to their articles, while 10% said they collaborated with influencers for this purpose. Only 13% of those surveyed said they used paid services such as advertisements to drive blog traffic. (5)

At least 61% of businesses that employ a content marketing strategy are using social media changes to promote content compared to to a year ago. (36)

87% of bloggers report that social platforms help them to boost their online exposure. (37)

At least 72% of content marketers have tried using paid Facebook ads to attract more viewers to their content. (37)

66% of B2B marketers using a content strategy disseminate content through paid channels. (36)

21% of all business bloggers send posts to their subscriber base via email newsletter at least weekly. 39% of the best practitioners do so weekly. (40)

52% of marketers say paid methods help attract a specific niche audience. (36)

70% to 80% of online visitors ignore paid advertisements in favor of organic results. (38)

70% of B2B marketing businesses use the Facebook network to share content. (39)

LinkedIn was found to be the most effectual social platform for content delivery and engaging an audience. (14)

Blogging Platform Statistics

According to some of the most recent figures from Growth Badger, there are over 600 million online blogs across various platforms such as WordPress, Blogger, and Livejournal. (15)

Google Chrome accounts for 64% of blog views. (58)

Tumblr alone has approximately 400 million blogs. (15)

43% of websites use WordPress. (50)

In 2021, WordPress powered more than 455 websites. (59)

WordPress has at least a 60.8% market share in the CMS market. (63)

Blogging Traffic Statistics

In a survey of bloggers conducted in the United Kingdom in 2020, 40% of respondents stated that the size of their blog traffic was between 1,000 and 10,000 visitors. 10% of the bloggers reported having over 50,000 unique visitors to their blog. (4)

A study published in February 2022 reported that 46.74% of those aged between 18 and 29 read blogs on a computer regularly. (6)

Every month, over 409 million visitors read over 20 billion pages on WordPress sites. (7)

At least 77% of internet users read blogs. (10)

30% of people who read blogs are between the ages of 31 and 40, while more than 37% are between the ages of 40 and 60. Only 17% of blog readers are between the ages of 25 and 30, while 10.3% are between the ages of 19 and 24. (15)

Guest Blogging Statistics

Blogs with several authors are perceived as more credible by 62.96% of readers than blogs with a single author. (61)

60% of blogs write 1 to 5 guest blogs every month. (61)

Guest posting is the most effective method of building links, according to 53% of digital marketers. (61)

General Blogging Statistics

According to a 2019 bloggers survey, 32% of respondents said they always monitor the analytics of their blog posts. (11)

48% of the C-Suite and 54% of decision-makers claim they read and review thought-leadership content for more than an hour every week. (12)

48% of companies that have a content marketing strategy use blogging. (14)

56% of marketers who use blogging say it’s effective, while 10% say it yields the biggest ROI. (14)

In 2020, 72% of Poles utilized online blogs to obtain inspiration for food and healthy eating topics and hobbies. Travel came in second at 52%, followed by hobbies at 52%. (17)

50.9% of bloggers are women, and 49.1% are male. (15)

Blogging Fun Facts

43% of blog readers skim through posts. (33)

Websites that have a blog have 434% more indexed pages. (34)

Blogging is the third most popular content marketing approach, after online movies and eBooks. (42)

Companies that create blogs generate 67% more leads than those that don’t. (43)

During a 2019 blogger survey, it was discovered that 17% of respondents spent 1 to 3 hours on an average post. 19% of the respondents spent more than six hours completing a post. (16)

According to a Chicago Tribune article, 59% of links shared on social media are shared without being viewed. However, Twitter’s new prompt to encourage users to read before sharing has resulted in consumers opening articles 40% more often. (60)

Blogging Statistics Final Thoughts

From these statistics, it’s evident that blogging is more than just writing great content.

To be a more successful blogger and increase your blogging revenue, it’s important to have a content marketing and distribution strategy.

90+ YouTube Statistics You Need To Know (2024)

Steve West — Thu, 10 Feb 2022 13:45:00 +0000

YouTube, acquired by Google in 2005, has evolved from a repository of amateur videos into the world’s largest online video platform. The platform has numerous advantages that might help your company’s revenue skyrocket.

With this in mind, you might be interested in the following YouTube Statistics:

YouTube Affiliate Marketing Trends: 2 Massively Successful Examples

James Charles, a famous makeup guru vlogger, earns an estimated $20 million per year and approximately $80k per video through YouTube affiliate marketing. (51)

Lawrence Systems, a channel that focuses on open source, IT business, and computers, was founded in 2014, has 228k subscribers, and makes about $2.5k per month, on average. (51)

YouTube Statistics: Market Growth

As of January 2021, the Netherlands had the greatest YouTube penetration among selected countries across the globe, at roughly 95%. (4)

In May 2019, more than 500 hours of video were uploaded to YouTube per minute, up from only 24 hours per minute in 2010. (6)

In March 2021, YouTube received over 3 billion desktop visits worldwide, while monthly mobile traffic was about 840 million⁹ visits. That was about 79% from desktop traffic and 21.2% from mobile devices. (9,11)

Visits to YouTube from desktop devices remained higher globally, peaking at 3.2 billion⁹ monthly visits in May 2020.

Between the first and the 2nd quarter of 2020, YouTube’s daily active users worldwide increased from 157 million to 230 million. (19)

Youtube is one of the largest online video platforms globally, with the most popular channels having over 100 million subscribers. (25)

The user growth rate was projected to slow to 4.9% in 2021. (28)

YouTube audience is expected to 210 million in 2022, up from 192 million in 2018. (30)

Subscribers on YouTube Premium reached 30 million in 2020. (31)
Over 10,000 YouTube videos have reached a billion views. (32)

YouTube Traffic From Mobile Devices

Monthly active users of the iOS YouTube app were 774 million from the 1st quarter of 2018 to the 2nd quarter of 2021. (9)

As of the third quarter of 2021, the number of monthly active users was 845 million on iPad and iPhone combined. (10)

In comparison, there were approximately 23.44 million monthly active YouTube users on the Android app worldwide. (9)

During the third quarter of 2021, the YouTube mobile app had 315.12 million daily active users on iOS. Daily active users on the Android app during the same period were 7 million. (19)

In 2021, users worldwide spent around 23.7 hours per month on the YouTube mobile app. Users from the U.S spent about 22 hours on the app. (20)

Additionally, users in South Korea spend about 40 hours per month on YouTube, while users from India spend about 29.6 hours. (20)

YouTube Financial Statistics

In 2020, YouTube’s revenue was $19.7 billion, a 30.4% increase over the previous year. (31)

YouTube is a $15 billion-per-year company. (33)

According to Alphabet’s report, YouTube generated $8.6 billion in ad revenue in Q4 of 2021 and $28.8 billion in ad revenue for the entire year. (35)

On average, YouTube video influencers with 500k+ followers make $3857 per video. (37)

In June 2021, residents from the United States generated the most YouTube in-app purchase revenue, which was approximately $29 million. (21)

In the same period of June 2021, residents from Japan came in second with YouTube in-app purchase revenue of about $13.25 million. (21)

The number of YouTube channels earning $10,000 or more increases by 50% year over year.

YouTube Ad Statistics

YouTube’s ad revenue was approximately $7 billion in the fourth quarter of 2020. (6)

In the fourth quarter of 2021, YouTube’s worldwide ad revenues were $8.6 billion, indicating a 25% year-over-year increase. (25)

YouTube’s global ad revenues were around $28.84 billion²⁶ in 2021, up over 46% from $19.7 billion in the previous fiscal period. (26)

YouTube’s advertising revenue accounted for around 11.2% of Google’s overall revenue in 2021. (27)

55% of marketers use YouTube (38)

Youtube viewers are 70% more likely to make a purchase after seeing a brand on YouTube. (39)

Apple Inc was the leading advertiser on YouTube between March 2020 and February 2021, spending $237.15 million. The video platform generated $19.77 billion in ad revenue in 2020. (40)

According to 2021 Statista data, 29% of marketers reported that pre-roll skippable YouTube video commercials are the most effective advertising format on YouTube. (41)

Intent-targeted YouTube adverts have a 100% higher lift in purchase intent than demographic-targeted ads. (59)

YouTube Marketing Statistics

In 2020, PlayStation was the most mentioned brand on YouTube, with approximately 17,000 channels mentioning it. (29)

Steam, which is a video game digital distribution provider, was second, with 11,000 channels talking about it in 2020. (29)

Etsy, an e-commerce website, came in third with 9.7 thousand channels talking about it in 2020. (29)

A 2021 survey revealed that 89% of video marketers had plans of integrating YouTube into their video marketing strategy for 2021. (58)

YouTube Industry Statistics

Between March and July 2020, the number of videos viewed with variations of “beginner” in the title increased by more than 50%. (55)

In 2020, views for beauty tutorials grew by 50%. (55)

Daily views of videos with the title “raising chickens” rose by 160% in 2020. (56)

In March 2020, daily views of videos with the title “home office” grew by 210%. (56)

YouTube is used by 50.9% of B2B decision-makers to research purchases. (60)

YouTube User Demographics Statistics

Here are some of the latest YouTube user statistics to know about:

In January 2022, about 53.9% of YouTube users were men, while female YouTube users were approximately 46% in total. (5)

YouTube’s global audience, as of January 2022, was composed of about 12% male users between 25 and 34 years of age, as well as around 9% female users between 25 and 34 years of age. (8)

As of January 2022, Male users aged 35 to 44 years old using YouTube accounted for 9% of the total, while women of the same age had a 7.5% audience share during the study period. (8)

According to 74% of adult users in the United States, YouTube is the most popular channel. (34)

33% of baby boomers go to YouTube to learn about a product or service. (53)

68% of baby boomers watch YouTube for entertainment. (53)

About 77% of US internet users aged 15 to 25 accessed YouTube in the third quarter of 2020. (54)

Mobile YouTube videos reach more 18-19-year-olds than any other television network worldwide. (61)

YouTube User Statistics

A telephone survey conducted in the United States in 2021 revealed that 81% of internet users used YouTube, 69% used Facebook, and 40% used Instagram. (1)

In 2021, YouTube’s global user base was roughly 2,240.03 million people. The total number of YouTube users worldwide is expected to reach 2,854.14 million by 2025. (2)

In terms of the number of monthly unique users as of January 2022, India had the highest YouTube audience, with around 467 million subscribers using the famous social video network. (3)

The United States came in second, with around 247 million YouTube views. Indonesia ranked in third place, with 139 million YouTube users. (3)

In the U.K, which had a YouTube penetration of roughly 92% in 2021, approximately 57.6 million internet users engaged with YouTube during the study period. (3)

In 2020, people watched 100 billion hours of gaming on YouTube. (36)

YouTube’s algorithm recommends 70% of what viewers watch on the platform. (63)

Users who watch at least 30 seconds of a YouTube advertisement are 23 times more likely to visit or subscribe to the brand’s YouTube channel. (64)

Top Earning Celebrities on YouTube

Mr. Beast (Jimmy Donaldson) was the highest-paid YouTuber in 2021, with earnings of around $54 million. (7)

In the last measured year, Jake Paul earned an estimated $45 million. (7)

In the past year, Anastasia Radzinskaya, who goes by Nastya on several of her channels, earned $28 million, surpassing YouTuber Ryan Kaji for the first time. (7)

As of June 2020, Ryan from Ryan’s World was the highest-paid YouTube channel creator, earning $29.5 million. (23)

Youtube Pages Per Visit Worldwide

YouTube users visited about 3.22 pages every time they accessed YouTube between January and March 2021. (14)

As of the beginning of 2021, it was found that people accessing YouTube via mobile devices visited about 4.63 pages per visit. (14)

The number of desktop visits during the study period decreased to 2.84 pages per visit. (14)

Monthly Searches Of Leading Keywords On Youtube

Between January 2020 and March 2021, the term youtube was the most researched keyword with an average monthly volume search of between 151 and 185 million searches. (15)

The second most searched term between January 2020 and March 2021 was YouTube to MP3, which got about 6.12 million monthly searches on average. (15)

The term YouTube TV was searched 4 million times by the end of 2020, but by March of 2021, it had gained searched for 3.35 million searches. (15)

A study conducted in March of 2021 revealed that YouTube got 40 million referral visits from Facebook in that month. (16)

In March 2021, YouTube’s own URL shortener youtu.be ranked second, accounting for more than 33 million monthly visits. (16)

In the same research period of March 2021, it was revealed that Reddit.com referred about 26.6 million people to YouTube. (16)

YouTube Search Engine Organic Monthly Traffic Referrers

YouTube can help you generate a considerable amount of free traffic. Here are some more interesting traffic stats for YouTube:

In March 2021, Google accounted for the vast majority of search traffic to YouTube, with about 707 million average monthly visitors coming from the search engine. (17)

DuckDuckGo, a privacy-focused search engine, came in second, with an average of 23 million visits in March 2021. (17)

In the same period of March 2021, 7.5 million visitors came from Microsoft Bing, which ranked third on referrer traffic volume. (17)

General YouTube Statistics

In March 2021, users worldwide spent an average of 1777 seconds (29 minutes and 37 seconds) each user per visit to YouTube, which was about 3% more time than in March 2020. (12)

In March of 2021, each mobile device user spend an average of 1361 seconds per visit on YouTube, while desktop visitors spend an average of 1888 seconds per visit. (13)

YouTube’s app was downloaded 166 million times in 2021. (18)

Children from Kenya spent half their time on YouTube, while kids from Japan spent about 38.39% of their time on the app. (22)

Children from Spain spent approximately 22.19% of their app time on YouTube. (22)

YouTube Fun Facts

Google paid $1.65 billion for YouTube. (49)

The first YouTube advertisements were rolled out in August 2007. (42)

YouTube had 1 billion monthly active users as of March 2013. (43)

A Nike advertisement featuring Ronaldinho was the first video to reach 1 million views on YouTube. (44)

In Germany, 61.5% of the most popular YouTube videos are inaccessible. (45)

20% of YouTube users claim that if a video doesn’t captivate them in the first 10 seconds, they will abandon it. (46)

Anyone in Los Angeles who garners over 10,000 subscribers or more on YouTube gets free space. (47)

Pinkfong’s Baby Shark Dance song is the most viewed video on YouTube with 8.8 billion views. (48)

Over 2 million YouTube creators make 6-figure incomes year on year. (50)

YouTube is accessible in more than 100 countries and can be watched in 80 different languages. (52)

In 2020, videos featuring the hashtag #withme in the title were viewed over 2 billion times globally. (57)

Since the implementation of Content ID, YouTube partners have been responsible for over 800 million videos.

After Netflix, YouTube is the second most popular online video content platform for millennials.

When compared to those viewing television, YouTube mobile users pay 2X more attention to what they’re watching. When watching videos on their phone, 7 out of 10 users enjoy horizontal viewing. (62)

YouTube Stats References:

statista.com/statistics/246230/share-of-us-internet-users-who-use-selected-social-networks/ (1)
statista.com/forecasts/1144088/youtube-users-in-the-world (2)
statista.com/statistics/280685/number-of-monthly-unique-youtube-users/ (3)
statista.com/statistics/1219589/youtube-penetration-worldwide-by-country/ (4)
statista.com/statistics/1287032/distribution-youtube-users-gender/ (5)
statista.com/statistics/277758/most-popular-youtube-channels-ranked-by-subscribers/ (6)
statista.com/statistics/373772/youtubers-monetization-earnings-celebrity/ (7)
statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/ (8)
statista.com/statistics/1256720/youtubecom-monthly-visits-by-device/ (9)
statista.com/statistics/1252627/youtube-app-mau-worldwide/ (10)
statista.com/statistics/1256738/youtubecom-monthly-visits-distribution-by-device/ (11)
statista.com/statistics/1257254/youtubecom-time-spent-per-visit/ (12)
statista.com/statistics/1257242/youtubecom-time-spent-per-visit-by-device/ (13)
statista.com/statistics/1257273/pages-per-visit-youtubecom-by-device/ (14)
statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/ (15)
statista.com/statistics/1256247/top-social-media-traffic-referrers-to-youtubecom/ (16)
statista.com/statistics/1256254/top-search-traffic-referrers-to-youtubecom/ (17)
statista.com/statistics/1285024/top-downloaded-entertainment-apps-worldwide/ (18)
statista.com/statistics/1252638/youtube-app-dau-worldwide/ (19)
statista.com/statistics/1287283/time-spent-youtube-app-selected-countries/#statisticContainer (20)
statista.com/statistics/1251864/youtube-iap-revenues-by-country/ (21)
statista.com/statistics/1270053/time-spent-youtube-app-children-by-country/ (22)
statista.com/statistics/373729/most-viewed-youtube-channels/ (23)
statista.com/statistics/277758/most-popular-youtube-channels-ranked-by-subscribers/ (24)
statista.com/statistics/289657/youtube-global-quarterly-advertising-revenues/ (25)
statista.com/statistics/289658/youtube-global-net-advertising-revenues/ (26)
statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/ (27)
statista.com/statistics/805671/youtube-viewer-number-growth-world/ (28)
statista.com/statistics/1251849/leading-brands-youtube-worldwide/ (29)
statista.com/statistics/469152/number-youtube-viewers-united-states/ (30)
businessofapps.com/data/youtube-statistics/ (31)
statisticbrain.com/youtube-statistics/ (32)
theverge.com/2020/2/3/21121207/youtube-google-alphabet-earnings-revenue-first-time-reveal-q4-2019 (33)
pewresearch.org/journalism/2021/01/12/news-use-across-social-media-platforms-in-2020/ (34)
socialmediatoday.com/news/youtube-generated-288-billion-in-ad-revenue-in-2021-fueling-the-creator/618208/ (35)
blog.youtube/news-and-events/youtube-gaming-2020/ (36)
emarketer.com/content/how-much-are-brands-paying-influencers (37)
socialmediaexaminer.com/social-media-marketing-industry-report-2021/ (38)
blog.google/products/ads/new-ways-to-drive-action/?_ga=2.122735113.366374710.1611185634-867922050.1611185634&_gac=1.184789851.1611271695.CjwKCAiA6aSABhApEiwA6Cbm_0ZIYIKsU4Pd9_mXwJwmJhKUNjEtQ4lFp-SzRZendLORVEEUUORWCBoCImkQAvD_BwE (39)
statista.com/statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/#:~:text=Leading%20U.S.%20YouTube%20advertisers%202020%2D2021%2C%20by%20ad%20spend&text=Between%20March%202020%20and%20February,of%2019.77%20billion%20U.S.%20dollars (40)
statista.com/statistics/1102764/effective-youtube-ad-formats-world/ (41)
blog.youtube/news-and-events/you-drive-youtube-experience/ (42)
reuters.com/article/us-youtube-users/youtube-says-has-1-billion-monthly-active-users-idUSBRE92K03O20130321 (43)
thedrum.com/news/2016/03/31/2005-nike-video-featuring-ronaldinho-becomes-first-youtube-film-reach-one-million (44)
web.archive.org/web/20130131023548/https://www.sueddeutsche.de/digital/streit-zwischen-youtube-und-gema-diese-kultur-ist-in-deutschland-leider-nicht-verfuegbar-1.1584813 (45)
advancedwebranking.com/blog/building-winning-video-seo-strategy-for-youtube/ (46)
youtube.com/creators/ (47)
youtube.com/watch?v=XqZsoesa55w (48)
nytimes.com/2006/10/09/business/09cnd-deal.html (49)
forbes.com/sites/johnkoetsier/2020/10/05/2-million-creators-make-6-figure-incomes-on-youtube-instagram-twitch-globally/?sh=5540d3bb23be (50)
voluum.com/blog/making-money-youtube-affiliate-marketing-2021/ (51)
blog.youtube/press/ (52)
thinkwithgoogle.com/marketing-strategies/video/baby-boomer-youtube-trends/ (53)
statista.com/statistics/296227/us-youtube-reach-age-gender/ (54)
thinkwithgoogle.com/consumer-insights/consumer-trends/2020-youtube-trends/ (55)
youtube.com/trends/articles/what-it-means-to-stayhome-on-youtube/ (56)
youtube.com/trends/articles/report-sources/ (57)
wyzowl.com/video-marketing-statistics/ (58)
thinkwithgoogle.com/consumer-insights/consumer-trends/consumer-intent-video-data/ (59)
hootsuite.com/resources/digital2020-q4-update (60)
thinkwithgoogle.com/marketing-strategies/video/video-trends-where-audience-watching/ (61)
thinkwithgoogle.com/data-collections/youtube-stats-video-consumption-trends/ (62)
influencermarketinghub.com/how-does-the-youtube-algorithm-work/#:~:text=YouTube%20Chief%20Product%20Officer%20Neal,minutes%20to%20each%20viewing%20session (63)
thinkwithgoogle.com/marketing-strategies/video/how-youtube-extends-reach-engagement-of-video-advertising/ (64)

80+ Affiliate Marketing Statistics You Need To Know (2024)

Steve West — Sun, 06 Feb 2022 21:12:09 +0000

Looking for affiliate marketing statistics?

Affiliate marketing has continued to soar year after year over the last 2 decades.

Aside from an increase in the number of publisher sign-ups, there has also been an increase in new ways of working, and a sense of flexibility as more brands continue to move into affinity partnerships.

In this article we’ve compiled 80+ affiliate marketing statistics you need to know if you’re working (or planning to work) in the industry. Here are the categories covered:

Affiliate marketing trends
Affiliate marketing growth statistics
Affiliate marketing revenue statistics
Affiliate marketing industry statistics
Affiliate marketing demographics statistics
Affiliate marketing and social media
General affiliate marketing statistics

TL;DR Important Trends To Know

Top Affiliate Marketing Trends

According to marketing research by Business Insider Intelligence, B2B e-commerce sites were expected to reach $1.58 trillion in the U.S. in 2021, an increase of 17% compared to the previous year.
In terms of SaaS sales specifically, Gartner projected that global end-user spending on SaaS products would reach $146 billion in 2021, up over 20% from 2020.
As compared to previous years, the average order value (AOV) increased by 15% on Black Friday, 23% on Cyber Monday, and 20% on Thanksgiving in 2021.
In 2021, partner payouts also increased by 21% on average, particularly during the late November shopping, which was better than in 2020.
According to a Kenshoo research paper, 85% of internet customers use Google to gather ideas and information before making a purchase.
During the focus period of 2021 to 2026, the online gambling industry is expected to register a CAGR of 11.49%
The number of digital assistants and Google smart speakers is predicted to reach 8.4 billion by 2024. Therefore, AI and voice search are two of the most important trends in affiliate marketing.
Google has plans of blocking third-party cookies in the Chrome browser by 2023. Google will implement new technologies, and has already begun implementing first-party cookies, which are created and stored directly by the visited website.
In 2021, interest in affiliate marketing increased by more than 50% as compared to 2020.

Affiliate Marketing Growth Statistics

According to Statista spending on affiliate marketing efforts in the United States alone is predicted to rise to a staggering $8.2 billion by 2022. This is more than three times the amount it was 10 years ago and up by 5.4 billion from 2017 and $1.6 billion in 2010.
Moreover, the Awin Report estimated that advertisers globally invested $13 billion in affiliate marketing back in 2017.
Based on these numbers and the upward consistent trend, it’s evident that those partaking in affiliate marketing will continue to have thriving businesses, even into the 2020’s and beyond.
As affiliate marketing involves very little investment, 81% of brands and 84% of publishing businesses use affiliate programs and affiliate marketing networks to leverage their affiliate content and increase brand awareness.
Over 80% of advertisers looking to increase their growth allocate more than 10% of their marketing budgets to affiliate programs.
The search interest for affiliate marketing has skyrocketed by over 200% between 2015 and 2021.
The biggest affiliate networks have over 100K+ affiliate marketers, as shown below:
Amazon Associates: 900,000+
Awin: 205,000+
ShareASale: 700,000+
ClickBank: 100,000+

The revenue created by content publishers is way up by 240% over the last few years, due to the growth of affiliate content, which grew by 175%.

In July 2020, the number of affiliate marketers who applied on Amazon grew by 150%.

Spending on affiliate marketing is growing at a Compound Annual Growth Rate (CAGR) of 27% compared with most other sales channels.

Affiliate Marketing Revenue Statistics

According to Statista, Groupon, a coupon affiliate website, makes an annual revenue of approximately $1.4 billion in revenue from affiliate commissions alone. Groupon’s number of active members peaked at over 50 million.
According to AffStat’s benchmark study, 35% of affiliates reported at least $20,000 in annual revenue from affiliate marketing programs.
Publishers earn approximately $65,000 per year from affiliate marketing.
In 2021, Awin affiliates earned more than $915 million.
Jason Stone, also known as Millionaire Mentor, generated $7million in affiliate marketing revenue in a year.
80% of Americans with a revenue of more than $200 million reported running affiliate marketing networks.
The Forrester Report indicates that more than half of the surveyed affiliate publishers reported that affiliate marketing accounted for over 20% of their entire earnings annually.
According to a SaaS Scout industry report, Affiliate programs yield 15% to 30% of total sales for advertisers.
Affiliate marketing is the most effective method of generating revenue for 34% of publishers.
More than 73% of merchants claim affiliate marketing programs help them meet their revenue targets.
A staggering 86% of publishers expect their affiliate marketing revenues to increase or stay consistent going into the future, and 91% of merchants plan to increase or maintain their budget for affiliate marketing over the next few years to come.
Today, around 9% of affiliates earn more than $50,000 per year.
Affiliate marketing accounts for 16% of eCommerce sales in the United States and Canada.
Affiliate marketing is the 2nd largest revenue generator for web publishers.
In the last five years, 60% of the large merchants who made $5 million used affiliate marketing.
Since 2015, revenue from affiliate marketing programs has increased by 10% each year.
Over 80% of marketers anticipate an increase in affiliate marketing revenue moving forward over the next decade.

Affiliate Marketing Industry Statistics

The fashion industry accounts for approximately 25% of all affiliate programs.
Sports and outdoors affiliate programs make up about 18% of all affiliate programs, while health affiliate programs make up 14%.
There are about 13.81% of affiliate programs in the beauty industry, 10.74 in the travel industry, and 8.7% in the home and garden industry.
While 81.4% of affiliates promote B2C products and/or services, the remaining 18.6% promote B2B products and/or services.
Affiliates most often promote computers and electronics at a 40% rate, followed by clothing/apparel 41%, online services 30%, accessories 29%, and beauty 28%.
Affiliate marketers also promote business products at a 25% rate, as well as marketing products at 20%.
Amazon has the most sizeable affiliate program, owning 35.7% of the market share by the size of accounts.
The global value of the affiliate marketing industry is projected to be $12 billion, and the United States market share is about $4.5 billion. The U.S is followed by $1.7 billion in the U.K, $1.3 billion in Germany, and $4 billion in the rest of the world.
The vast majority of affiliates (42.17%) advertise between one and ten goods.
According to BrightEdge, organic search accounts for an average of 53% of traffic across industries, while paid search accounts for 15%.
30% of website owners thought there weren’t enough affiliate products relevant to their readers.
The retail affiliate niche generates the biggest revenue percentage with telecom and media accounting for 24% of affiliate revenue, followed by travel and leisure at 16%.
In many affiliate programs, the lowest commissions can be as low as $10, while some affiliates can earn thousands of dollars in commissions.
In the United Kingdom, 627 million British pounds were invested in affiliate marketing in 2020, up from 569 million the previous year. Smartphone spending accounted for over 40% of total spending.
40% of marketers worldwide consider affiliate marketing to be a vital skill.
Affiliate marketing is used by nearly 79% of businesses to engage existing clients and increase sales.
According to 76% of publishers, affiliate marketing makes it easy to monetize their website.
54.28% of affiliate publishers work from home, while 19.21% work from an office.

Affiliate Marketing Demographic Statistics

Male affiliate marketers account for 54.23% of all affiliate marketers, while female affiliates account for 42.97%.
Approximately 5% of all affiliates are between the ages of 18 and 24.
31.86% of people who do affiliate marketing between the ages of 35 and 44.
The United States accounts for 39% of the global affiliate marketing market, followed by the United Kingdom and Germany, with 15% and 11%, respectively.
According to the Forrester report, 71% of U.S. affiliate publishers are affiliated with three or more affiliate networks, while 6% work with a single affiliate network.

According to an empirical study conducted by Princeton University, 0.67% or 3,472 of 515,999 YouTube videos and 0.85% or 18,237 of 2,140,462 Pinterest pins contained at least one affiliate URL.
The Science and Technology category on YouTube is the top category for affiliate engagement, with 3.6% of its videos containing affiliate content.
Affiliate marketers use social media to connect with customers 67.32% of the time.
For most product categories, the top 3 traffic sources are SEO 69%, social media 67%, blogging 64%, email marketing at 41%, and Pay per click advertising (PPC) at 34.28%.
Approximately 49% of social media users rely on influencer recommendations before making a purchase.

General Affiliate Marketing Statistics

Almost 90% of the advertisers said affiliate marketing is crucial to their digital marketing strategy.
According to affiliate marketing statistics, the average conversion rate is between 0.5 and 1%.
Over 65% of affiliates utilize blogging to attract traffic (Awin)
In April 2020, Amazon reduced commission rates for its affiliate marketing program to as low as 1% to 10%.
In the United Kingdom, £627 million was invested in affiliate marketing in 2020, up from 569 million the previous year. Smartphone spending accounted for almost 40% of overall spending.
At the beginning of 2020, 1 in every 4 shoppers who were new to a brand ordered through affiliate links. By April 2020, that figure had risen to 37%, and it has remained above 30% ever since.
More than 50% of affiliate-referred traffic is generated by mobile devices.
At least 40% of merchants in the United States claim affiliate programs are their top customer acquisition channel.
Approximately 83% of surveyed marketers targeted consumers during the discovery and awareness phase, while 79% target them during conversion and purchase.
24.46% of affiliate learn about affiliate programs from the merchant’s website.
61% of Australian affiliate marketers use the “last click” attribution model, whereas 13% use the “first click” model.
83% of advertisers use affiliate network dashboards to recruit partners, and 79% attend affiliate network events.
According to AM Navigator, the United States has approximately 11,400 affiliate marketing programs. ShareASale has 49% of the market share, meaning it’s one of the biggest affiliate marketing networks with about 5,594 programs.
Although “pay per call” affiliate marketing is more time-consuming, it has a high conversion rate of 10-15%.
According to Backlinko’s global affiliate marketing data, affiliate programs are the leading customer acquisition method for 40% of US companies.
According to 18.5% of affiliate marketers, product relevance is one of the most important criteria when selecting a program. Moreover, it’s also important to consider the reputation of the affiliate program and affiliate network.
22% of Chief Marketing Officers claimed that the area of marketing they’re least knowledgeable is affiliate marketing.
North America is home to 2 out of every 3 affiliate marketers.
Affiliate marketing fraud cost advertisers $1.4 billion in 2020.If left unchecked, the problem will worsen as affiliate marketing expands into new markets and countries around the world.
It was anticipated that the global expenses of digital advertising fraud would rise tremendously between 2018 and 2023, from 35 billion to 100 billion US dollars.
People are becoming increasingly interested in learning about affiliate marketing. In less than a year, the search volume climbed by more than 50%.
In the near future, strategies involving the use of multiple channels is expected. The number of people listening to podcasts has increased by 37.5% over the last three years, for instance. Since 2015, the amount of marketers that have reported earning a positive ROI through the use of video marketing is more than double. So far, this peaked in 2020 at 88%.

Final Thoughts On Affiliate Marketing Statistics

As you can see, affiliate marketing is going from strength to strength, and it doesn’t look like it is going to slow down any time soon.

These affiliate marketing statistics will help you to better analyze the business model and determine whether or not to invest your time and money in affiliate marketing.

Other Articles You Might Like

20+ Email Marketing Statistics You Need To Know In 2024 (with infographics)

Steve West — Wed, 27 Oct 2021 17:20:32 +0000

Email marketing has been around for decades. It’s a powerful tool that allows businesses to connect with their customers in a way that was never possible before.

But is it still relevant in 2021 and beyond?

The short answer is, yes, and these email marketing statistics prove it.

While some people think that email marketing has had its heyday, the stats don’t show that to be the case. Now more than ever email marketing is bringing a higher ROI for every $1 spent.

Here in this article, we’ve curated the most important email marketing metrics to help you improve your campaigns and take advantage of this all-important business communication channel.

General Email Statistics

The email marketing industry had a value of $7.5 billion in 2020, and is predicted to increase to $17.9 billion by 2021.
In 2020 the worldwide email marketing software market was valued at a total of £1.3 billion, and is predicted to increase to 2.28 billion by 2027.
According to Statistia, there were around 4 billion people using email in 2019. That figure is predicted to increase to 4.6 billion by 2025.
The number of daily emails that are sent and received globally has been steadily increasing since 2017. In 2020 an estimated 306.4 billion emails were sent daily, and is predicted to increase to more than 376.4 billion emails per day by 2025.
A 2021 survey conducted among US advertisers concluded that 86% of them stated email newsletters is still a crucial communication tool between their brand and customers. 88% also said that email newsletters will continue to be a valuable method of reaching their target customers.

Email Marketing Effectiveness Statistics

According to Litmus, email marketing is still the most effective channel for generating revenue. In 2020 email brought a return on investment (ROI) of $42 for every $1 spent. In 2018 the average ROI via email was $38.10. This shows that email marketing has increased in value as a promotional activity.
In 2020-2021, a survey conducted with B2B marketers as well as B2C marketers showed that 38% reported that the effectiveness of their email marketing campaigns had increased. 23% reported a decline in effectiveness.
Data gathered in 2020 from an unknown email marketing and automation platform showed that automated welcome emails sent out by eCommerce stores converted at around 51.9%. The same email marketing platform also showed that automated cart recovery emails converted at around 33.89%.

Email Open Rates

A 2 0 20 study showed that the open rate of marketing emails was 18% globally. Among the countries included in the survey, Australia had the highest open rates of marketing emails at 20.6%.
According to Statistia, during 2020 the open rates of marketing emails were the highest on Fridays with an average of 18.9% opens. The worst day to send a marketing email was on Saturday’s with around 17.3% email recipients actially opening the emails.

CTR stats reported by GetResponse

Email Click-Through Rates (CTR)

The average click-through rate of marketing emails was 2.6% in 2020. Of all the countries included in the survey, Australia had the highest email CTR at 3.1%.
In 2020, the average email click-through rate of marketing emails was shown to be the highest on Fridays at 2.7%. The lowest click-through rate was Saturday’s, at 2.4%.

Email Click-To-Open Rates (CTOR)

The average click-to-open rate of marketing emails in 2021 was 14.1%. Of all the countries surveyed, the United States proved to have the highest CTOR at 14.9%.
In 2020, the CTO rates of marketing emails were the highest on Fridays. Marketing emails that were opened on Tuesdays had the lowest CTO rate at 13.5%.

Email Personalization Statistics

Personalization is when you use subscriber data within your email content (subject line and/or email body) to make the email feel tailor-made for them. Overall, email users respond better to personalized emails rather than generic emails.

A 2019 survey carried out among email marketers showed that 43% of participants stated that personalized emails is the number one factor that, if improved, will have a positive impact on their email marketing campaigns.
According to this article in Campaign Monitor, emails using personalization in the email subject line are 26% more likely to get opened.
A study carried out by Experian showed that promotional emails using personalization lead to a 6-fold increase in engagement rate, conversion rates and revenue generation.

Email Automation Statistics

Marketing emails can be scheduled to go out at certain times and for specific reasons. Automation can be set up to trigger when a person completes a specified action on your website.

In June 2021, 65% of marketers stated that email marketing was their most automated communication and marketing channel.
Data gathered in 2020 from an unknown email marketing and automation platform showed that automated welcome emails sent out by eCommerce stores converted at around 51.9%. The same email marketing platform also showed that automated cart abandonment emails converted at around 33.89%.

Email Segmentation Statistics

Email list segmentation allows you to send highly targeted messages to specific groups of people on your list by segmenting them into different groups. This allows you to send more relevant information based on audience demographics to improve engagement and interaction with your emails.

Segmented campaigns receive a higher click-through rate to the tune of 100.95% when contrasted against an email marketing campaign that are not using segmentation, according to MailChimp.
According to this article in CampaignMonitor, segmented emails can achieve an increase in revenue by as much as 760%.

Landing Page Conversions vs Form Fields

The number of form fields has on your landing page can have a big impact on conversions. Basically, the more information you ask someone to give, the lower your opt-in rates will be, as illustrated by the infographic below.

Email Marketing Stats Final Thoughts

Email marketing is still one of the most effective marketing strategies you can use in your business in 2021. with an average ROI of 40 times your investment, it should be a no-brainer for all businesses.

I hope these email marketing stats are helpful to you and highlight the benefits of email marketing.

You can check back here as often as you like (we will be updating this list frequently) to draw on statistics to help you improve your marketing and automation funnels, segmentation, follow-ups, use of personalization, and more.

After reading this list of email metrics, I’m sure you, like me, agree that it’s worth putting in a little time to improve your email marketing efforts. With a bit of tweaking, you can turn an average email into a revenue-generating machine.

If you want to know what we think are the best email marketing tools to use, then take a look at our top-rated email automation software platforms.